Now firmly established as a powerhouse, Babyface went on to co-write hits for Johnny Gill ("My, My, My," nominated for the Best R&B Song Grammy), Whitney Houston ("I'm Your Baby Tonight"), and Madonna ("Take a Bow"); his biggest success, however, came with Boyz II Men, whose recording of "End of the Road" became one of the longest-running number ones in pop history (the Babyface-penned follow-up "I'll Make Love to You" was also pretty successful in its own right).
He was co-nominated for an Album of the Year Grammy for his production on The Bodyguard soundtrack and went on to work with artists like Celine Dion, Mariah Carey, Gladys Knight, Aretha Franklin, En Vogue, and Mary J. As if that weren't enough, La Face had become a highly successful and lucrative imprint, breaking artists like Toni Braxton, TLC, Out Kast, and Usher (often with input from Reid and Babyface).
A." Reid formed an urban funk group called the Deele in the early '80s, which scored a few sizable hits on the R&B charts.
Yet their considerable success was eclipsed by his songwriting and production work for other artists, which linked him with some of the biggest stars and hit singles of the decade (and not just in the realm of R&B).
You'd be hard-pressed to name a '90s hitmaker with a track record more consistently successful and versatile than Kenny "Babyface" Edmonds.
In 1995, he scored another major success with the Waiting to Exhale soundtrack, not only producing it but scoring the film itself and writing nearly all of its songs, including the Whitney Houston smash "Exhale (Shoop, Shoop)." The same year, he won the first of three consecutive Grammys as Producer of the Year.
Successes just kept coming in 1996; the guest-laden album The Day spawned another Top Ten pop/R&B hit in "Every Time I Close My Eyes," and he solidified his crossover credentials once and for all by winning a Grammy for Record of the Year as producer of Eric Clapton's "Change the World." Encouraged by the success of Waiting to Exhale, Babyface and his wife, Tracey Edmonds, formed their own film production company, which debuted in 1997 with the acclaimed urban family comedy/drama Soul Food (Babyface, naturally, masterminded the soundtrack).